Alsace Rocks! – FAV 2019
Agency: Groupe Enjoy Events
Client: CIVA – Vins d’alsace
Event Name: FAV 2019 – Foire aux Vins d’Alsace
Agency Website: enjoy-events.fr
The Brief
We had to make a stand to promote wines from Elsass in France. Our mission was to create the biggest bar at the heart of the Colmar “Foire aux Vins”, a festival that welcomes more than 300,000 people every year.
The theme was “Alsace ROCK!” to highlight Alsatian wines, which are high-end trendy wines.
The stand is about 200m ² for 6m high.
The main difficulty is the total lack of ceiling hang points
The Solution
The main idea was to play on intimate lighting, and create towers to suspend these lights on black truss.
We bet on the black and gold coating for the high-end effect, and on wood type materials, slate, lacquered steel, for nature and raw side
The Activation
The set has been made of aluminum modular aluvision for maximum efficiency and speed of assembly.
The Results
The stand is very massive, it gives an effect of size really present.
The stand has a very friendly and warm atmosphere.
The aluminum frame is very discreet
