Agency: 2020 Exhibits

Client: Alteryx

Event Name: Tableau Conference 2018

Agency Website:

The Brief

The Tableau Conference is known to be one big data lovefest. The experience is big, bold, and bodacious, so as the top sponsor of #TC18 and its annual gathering for lovers of systems, data, stats, and facts, the Alteryx exhibit experience needed to hit the mark. As the Alteryx mission declares, “Our mission is to unleash the thrill inherent in solving problems, using our platform to fuel remarkable business and social outcomes.” In a nutshell, to create a thrilling and compelling experience that showcases this passionate brand for an undeniably exuberant worldwide audience.

With the Alteryx exhibit environment claiming center stage in space filled competing sights, sounds, and attractions, it was time for Alteryx to boldly own the space as the coolest belle of the ball. A compelling, crisp, polished, modern presence called for tech-savvy interaction and engagement.

The Solution

It’s about bringing all parts of the Alteryx brand together in one engaging, inviting, compelling, and captivating environment to deliver a game-changing experience. And to execute in a thrilling way. Every angle, corner, and turn of the environment’s design was purposeful and strategically considered, with drama and intrigue from the start, in a bold entry and anchor: a fog screen at the entrance, with branding and messaging rear-projected to captivate and entice attendees to step inside. Once inside, there is more fun and excitement with gamification found in a round or more of Plinko. This captivating walk-through projection screen and unexpected visual delight entry led to a fun and interactive game experience that is strategically located in the heart of the experience, at an open engagement counter and area. And with 14 demo kiosks strategically throughout the space acting as magnets to attract and engage, visitors could see and experience the thrill of the Alteryx brand.

The Activation

Dynamic, bright, and modern, with bold branding, and an inspired look and feel serving as critical drivers for this 30’ x 30’ exhibit space. Bold graphics, strategic LED lighting, and fog. Yes, the fog screen entry is an unexpected surprise, serving to attract and delight. With the Alteryx iconic and highly-recognizable color palette bringing attention sky high, in massive 16’ x 4’ hanging banner signs enthusiastically branding the space, creating an open yet refined vibe. Eye-popping demo stations were strategically organized throughout the environment, ramping up every available opportunity for engagement offering attendees that Alteryx experience to explore. This inviting reception counter and activation station abundance of workstations, each nestled in curvy, streamlined kiosks – were visible from every angle gave the Alteryx Team a savvy way to keep an eye on the traffic and activity, gauge interest and bump up engagement. Clean, crisp imagery and branded graphics offered a soothing backdrop.

The Results

Without question, Alteryx @ Tableau 2018 delivered big things in the Big Easy. The engagement was increased and, ultimately, results delivered. Traffic was at an all-time high. The exhibit environment provided the ideal backdrop for business meetings, one-on-ones, and high touch engagement. A dynamic reflection of the company’s key messages with brilliance, the space delivered in spades. Alteryx @Tableau 2018 so engaging, so vibrant, so thrilling!