Aluvision – EuroShop 2020

Aluvision – EuroShop 2020


Agency: Creaplan nv

Client: Aluvision

Event Name: EuroShop 2020

Agency Website:

The Brief

Aluvision produces durable modular building systems. For their stand at EuroShop 2020, the goal was to display a wide range of new products while launching their new branding and new slogan ‘Let’s imagineer’. Aluvision wanted to create a setting that combines hospitality with a cosy character, inspiration & innovation in an architecturally modern structure.

The Solution and Activation

As Aluvision produces durable modular booth building systems, the architects had lots of elements to play with. The booth was made up of different corners each displaying different modular systems, with in the centre room for hospitality. The biggest feat was transforming 400m² into dozens of new worlds, in which visitors could immerse themselves in the numerous experiences, with the Aluvision products and possibilities displayed in their best form.

The seamlessly built booth showcases the many possibilities of the modular Aluvision building system, inspiring visitors with the brightly coloured immersive LED cube, interactive LED floor, the LED tunnel and more. The playful light effects invite people to experience the many options.

The booth radiates with elements of the new brand identity, with lots of black surfaces for a premium look and feel, white details that add a modern touch and colourful details in the LEDs that draw attention from afar.

Another challenge was to provide the right facilities and construction in order to demonstrate everything perfectly – the stand is made up of hundreds of LED screens, but everything is finished seamlessly: no cables, no sloppy corners. That’s how we tried to create the optimal experience environment.

The Results

The eye catching, colourful content on the LED tiles caused quite a few surprised looks and Instagram moments. The Aluvision Hi-LED 55+, a versatile LED tile used throughout the stand, has received the prestigious, world-renowned iF DESIGN AWARD 2020.