Braskem by DesignShop
Award: Best Stand 501-1000sqm – BRONZE
Agency: Design Shop Services, LLC
Event Name: NPE 2018
Agency Website: teamdesignshop.com
DesignShop was tasked with designing and producing an exhibit environment to meet key marketing objectives. The concept had to enhance the company’s brand image, provide space to introduce new products, generate new opportunities, strengthen existing client relationships and look toward the future as an innovator in their industry segment.
The exhibit set a new bar for Braskem with the design details that helped them stand out in a crowded marketplace. Touchscreen monitors were incorporated into the relationship building zone, which allowed the client to deepen existing relationships and open new opportunities. From there, the private conference rooms created a “Braskem Around the World” meeting space, which hit a key objective of humanizing the company. In addition, attendees were encouraged to share their ideas of transformation via a selfie station.