Braskem by DesignShop

Braskem by DesignShop

Award: Best Stand 501-1000sqm – BRONZE

Agency: Design Shop Services, LLC

Client: Braskem

Event Name: NPE 2018

Agency Website:





The Brief:  

DesignShop was tasked with designing and producing an exhibit environment to meet key marketing objectives. The concept had to enhance the company’s brand image, provide space to introduce new products, generate new opportunities, strengthen existing client relationships and look toward the future as an innovator in their industry segment.


The Solution:

The exhibit set a new bar for Braskem with the design details that helped them stand out in a crowded marketplace. Touchscreen monitors were incorporated into the relationship building zone, which allowed the client to deepen existing relationships and open new opportunities. From there, the private conference rooms created a “Braskem Around the World” meeting space, which hit a key objective of humanizing the company. In addition, attendees were encouraged to share their ideas of transformation via a selfie station.


The Activation:

The installation of the stand was flawless. The setup was completed in a timely fashion and the attention to detail couldn’t be beat.


The Result:

The client was extremely pleased with the overall look and feel of the booth. They felt it met and exceeded all of their objectives.