Consistent versatility in every dimension

Consistent versatility in every dimension

Gold

Agency: Ueberholz

Client: Amtico International

Event Name: Orgatec Köln 2019

Agency Website: www.ueberholz.de

The Brief

Amtico is a manufacturer of high quality floor coverings, carpet tiles and LVT floor coverings. Flexible, durable and sustainable.
The idea:
The brand Amtico stands for consistent diversity in every dimension, and this should be expressed by stand design.
We design different houses from raw material for the different floorings. The use of narrow, surrounding mirrors inside the houses visually opens the floor area to an infinite experience area. With its mirrored wooden houses and their fascinating interiors. In this way, the viewer sees large areas in a small space. The entire stand area becomes a walk-in product display area. So we can show the wide variety of different floorings.

The Solution

Flexible. Durable. A new home.
Untreated high, simple plywood of the houses forms a thematic unit between the products and the stand space. They provide more information and are groundbreaking for the visitor.The use of narrow, circulating mirrors inside the houses visually opens the floor area to an infinite exhibition space for the products. Experience spaces in a small space.
The brand Amtico stands for consistent diversity in every dimension, and this will be perfectly expressed by this stand design with its mirrored wooden houses and their fascinating interiors. The brand image is not only consistently reinforced in this way, but also characterised in a lasting way.

The Activation

The houses and mirrors were prefabricated and built up at the fair.

The Results

Amticos slogan – diversity in every dimension. Amtico makes it possible – becomes
reinforced by the stand presentation. The mirrored rooms stand for a variety of high-quality floors in unusual colors and patterns. The mirrored rooms made of individual wooden houses show the infinite variety of products and their possible combinations. Three-dimensional mirrored product spaces combine the analogue and digital brand space, set accents and become eye-catchers by themselves.