Czech Republic – The Country For The Future

Czech Republic – The Country For The Future


Agency: BVV Trade Fairs Brno

Client: The Ministry of Industry and Trade of Czech Republic

Event Name: International Engineering Fair Brno 2019

Agency Website:

The Brief

The first offical prezentation of the new brand of Czech Republic on the biggest domestic B2B trade fair. The multistorey stand covered the collective participation of 13 government companies and agencies at one place for the first time in the history.

The Solution

The new brand is based on the base of the star which is considered to be a symbol of the top quality and reflects the main areas where the Czech Republic is unique.

The Activation

The stand design was based on the new aluminium multistorey construction Octamax delivered by Octanorm GmbH. The stand was designed as symmetrical and for the space without possisibity of hanging from the roof.

The Results

The partitipation of the prime minister and 3 ministers during the opening ceremony, fully booked supporting programme on the stand from Monday till Thurday.