Dell Technologies Harness Your Digital Future

Dell Technologies Harness Your Digital Future


Agency: CXO Strategies

Client: Dell Technologies

Event Name: Dell Technologies Harness Your Digital Future Virtual Event

Agency Website:

The Brief

A high-profile executive level face to face event, cancelled on a day prior to opening due to Covid was quickly transformed into a fully virtual engagement across Middle East, Africa and Turkey.

The Solution and Activation

We reacted quickly to see how we could repurpose the entire campaign of Harness Your Digital Future and share all the content and messaging that was developed for a face to face event that was planned in Dubai.
– We set up a virtual event
– enabled a virtual expo offering updated content and demos
– Live session with executive leadership was delivered
– Remote filming of tutorial sessions during the lockdown
– Rich content was uploaded
– Reach of the event was extended across a larger region
– All registrants received a physical Dell Tech Branding pre-event pack

The Results

Total Users that Logged in 798

Total Unique Booth Visits 927

Over 3700 Webinar Views

769 documents viewed

429 Video Views

Region wide engagement

Live Executive Leadership Participation

Excellent updated content