Dell Technologies Techfest

Dell Technologies Techfest

Bronze

Agency: CXO Strategies

Client: Dell Technologies

Event Name: Dell Technologies Techfest Virtual Tour

Agency Website: www.cxostrategiesme.com

The Brief

Throwback to the start of the year when we were gearing up to run a unique series of physical product showcases for our client. Stand production was complete, and then pandemic hit us. We had to find a way to make this concept work.

The Solution and Activation

We put our heads together to create the entire product and stand installation in private and build a 360 degree virtual showcase that would allow customers to explore all the new products. It was not just any ordinary product display. Bringing to life the full line of Dell Commercial Client products and accessories customers could virtually view and interact with the latest products, in a fully interactive 360 degree environment.

The Results

1) Tour was used by sales teams to invite named accounts to explore new products

2) Project recognized across EMEA level as best practice

3) Over 10 key named account teams were invited

4) Virtual engagement made possible during lockdown