Emtelle UK – ANGA COM 2019

Emtelle UK – ANGA COM 2019


Agency: Displaying you

Client: Emtelle UK

Event Name: ANGA COM 2019

Agency Website: www.displayingyou.nl

The Brief

With over 30 years experience in the telecommunications industry, the Scottish company Emtelle is a leading global manufacturer of blown fibre and ducted network solutions. As the first high-volume producer

in the world of blown fibre tubing, Emtelle’s expertise is unrivalled.

For the design of their exhibition stand the briefing was short and sweet:

Make sure we get blown away by your design!

The Solution

The look-and-feel of this stand cannot be described with a single word. It has strength, but also radiates tranquillity. It has simplicity, but also luxury. In Scotland they would say; It’s pure barry or fantastic!

All details has been thought of. For example, Emtelles product called microducts (in green and orange shades) is incorporated in the standing and suspended aluminium frames, transparent floor element and product displays. The glass globe lights with the colored wiring match perfectly with the “fibre” concept.

The stand has a spacious bar and several seating areas. Furthermore, the setting is quite modest so the product information, presented via the walls, illuminated LED boxes and LED screens, is clearly visible from all corners of the stand. The bright orange floor and hanging banner create the “big bang” and complete the wow-effect.

The modular stand construction system gives Emtelle maximum flexibility with regard to stand size, design and reusability of materials. All elements are applicable for both large and small events.

The Activation

Most of the stand elements were custom made in our own production facility. Like the suspended aluminium frames and product displays (which both have incorporated the product of Emtelle called microducts). This took most of our time. A first blow is half the battle! Even though Emtelle is located abroad, communication went perfect. During the preparation of our first project in 2018 they even came to us for a few days to help and to get to know us as a company. Also for the ANGA COM we were both very dedicated to create a stand that would “blow away” visitors and create a positive and energeic vibe for the stand personel.

The Results

After the ANGA COM Emtelle made an analysis of their participation in relation to previous years. They had 50% more visitors at their stand and they experienced a 60% more efficient way of planning and executing an exhibition participation.