EXPRO @ OTC 2018
Award: Best Stand at an Energy and Mining Event – SILVER
Agency: 2020 Exhibits
Client: Expro
Event Name: OTC 2018
Agency Website: 2020exhibits.com
Gallery:
The Brief:
Exhibitors typically have multiple objectives at any given show, ranging from lead generation to increased engagement and increased brand awareness. Such was the case with EXPRO, at the 2018 Offshore Technology Conference, and then some. EXPRO wanted to make a splash, maximizing its brand visibility, technological expertise at this all-important show.
The overall objective was to deliver a unified look and feel, across nine very distinct and different business units. Drilling down even further, the overall experience should include three distinct zones: 1) Technology Zone, 2) Hospitality Zone, and 3) the Presentation. Each zone would be separate and clearly distinguishable while maintaining an open and welcoming environment. Above all, bar none, the most important mission for EXPRO’s 2018 OTC experience was to have an engaging, innovative, and inviting environment that fostered interaction with their clients and customers, while celebrating the EXPRO brand.
The Solution:
As a leading international oilfield services company, Expro sought to showcase its commitment to technological innovation at this year’s OTC Houston conference. From technical in-booth presentations to larger groups, to more one-on-one client and prospect hospitality, engagement and interaction, EXPRO’s technology took center stage.
The Activation:
Grabbing attention by design, this 40 x 50 exhibit captures attention from far and wide across the showroom floor. This leading oilfield services company’s sleek exhibit is a real conversation starter, with the signature curve and brand color of Expro’s iconic circular logo seamlessly bringing the space together. Clear, compelling messaging informed and guided the booth design. Through the creative use of materials – the feel is polished yet industrial, with wood grain, metal, frosted plexi and more. The bold EXPRO brand’s iconic circle is used to create private yet open lines of demarcation in an almost layered effect. To meet the needs of a changing industry, EXPRO launched a new technology zone, which showcased their capabilities across several new and emerging technologies, including partnerships we’ve forged with other leading technology players. An engaging interactive environment was central to the Technology Zone, with touchscreens, genius tables, technical models and key messaging throughout.
As a warm invitation to sit, relax, and engage the Hospitality Zone offered a relaxing atmosphere, allowing for the EXPRO sales team to hold informal meetings, along with more privacy for confidential meetings found in the private meeting space. Eye-catching and impactful, the Presentation Zone was strategically positioned on the aisle with the most foot traffic, capturing attention with crisp A/V and sound, and comfortable, modern seating. This open, expansive concept design with engaging touchscreens strategically placed throughout the space made for an engaging experience. A comfortable theater area incorporated thoughtful touches, including charging stations and sharp sound systems, to put guests and visitors at ease, flawlessly.
The Result:
