Fortnite @ PGW 18
- Best Stand 1000sqm and over – PLATINUM
- Best Stand at a Games Industry Event – DIAMOND
Agency: Envy Create Ltd
Client: Epic Games
Event Name: Paris Games Week 18
Agency Website: envy-create.com
Fortnite, a phenomenon of Gaming and Entertainment with more than 800 Million Worldwide Users prides itself on being all about their fans and giving back. Creating unique experiences that become memorable moments and highlight moments of delight for their loyal users. With Paris Games Week arguably being the most fan enthusiastic event on the Global Calendar following on from Gamescom the ask was simple do all we did at Gamescom, make it unique, memorable, and special, and give the fans a unique experience that is all about the game, but do it even BIGGER & BETTER!
We designed an experience that took all of the amazing content and experiences within the game and brought them to life in the real world through experiences and engagements. Our goal was clear, that every element of the Booth was like you were in the game, that every part of the Booth by its nature was a photo op, and that it would be unique in so many ways but above all in that you would not be able to experience this anywhere else in the world, moving away from the tradition of rows of gaming pods to play, which you could do at home, here we did not have one single pod for the public, but what we did have were the most amazing experiences ever seen at an exhibition for the public.
Two ziplines ran from one corner of the booth to the other, with fans climbing three storeys high up the Magic Mountain then leaping with their Fortnite Glider above them to receive a video gif of their Battle Bus Leap to share with their network of friends and followers. On the ground below the Magic Mountain was a Giant Llama Head Pirate Ship and sail, where you could joust a friend with Pickaxes from the game. A farm land adjacent with hay bales and windmill, lead the queues around to a Rodeo Rocket where they could challenge to see how long they could stay on whilst bucking them around. A series of amazing full scale items and characters from the game set in scenery for the fans to take selfies and photos with their friends or the multiple visiting Celebrity Content creators. Then adjacent the Lonely Lodge looking like it had appeared from the game, 2 storeys tall with a Cos Payer Corner, Stupendous Stage, and Lodge Lounge created a perfect spectacle for stage content and also Content Creator Pods who would live stream and share from the show from the perfect vantage point on the top floor.
On the stage and around the booth was a live stream of the show which reaching a Worldwide audience of millions of fans and followers.
Taking place during Halloween we naturally had to create a Groovy Graveyard, which was a Fortnite Halloween themed maze of experiences including Dance Mirrors, a possessed Llama, Disco Zombie, Magic Mirrors, talking Pumpkin Heads, and a Fortnite Vortex, with lots of fun and spooky sounds, spiders, webs, pumpkins, tombstones, all as featured in the Halloween release within the game.
Every engagement the fans experienced they were able to receive a video or photo of and share their unique and amazing experiences with their wider network. For those who completed their experience Battle Pass, they were able to win a unique in game Spray only released for those who attended the show.
The reception from the fans was remarkable at every level, everyone at the show were talking about the Fortnite Booth, everyone wanted to experience something from the amazing world, and the Press praised it highly. The Booth saw more than 350,000 visitors pass through with more than 30,000 shared amazing experiences, with content creators and Press sharing the content with hundreds of millions with immensely positive messaging.
One of the most remarkable things about this remarkable and epic Booth is that we only had 3 and a half days of build and half day dismantle, which is a phenomenal production success especially given the highly ambitious nature of the execution with double storey structure and two ziplines and a full experiential and immersive booth of over 1500 square meters. Most people who were their onsite simple shook their heads and said ‘we have no idea of how you have done this!’…
Finally, during the show achieving an official Guinness Book of Records World Record for thousands of Dancers in Pink Hoodies and unforgettable and unique spectacle.