GLOBAL EAGLE ENTERTAINMENT @ AIX 2018
Award: Best Stand at an Aviation Event – SILVER
Agency: 2020 Exhibits
Client: Global Eagle Entertainment
Event Name: AIX 2018
Agency Website: 2020exhibits.com
Gallery:
The Brief:
As a leading worldwide provider of in-flight entertainment, media content, technology and connectivity solutions to the airline industry, Global Eagle Entertainment (GEE) looked to the exhibition as a rare opportunity to highlight its unique capabilities to the leaders and decision makers within this niche environment. The AIX Germany is a convention where the leaders in aircraft interiors sector come together to make instrumental relationships within the industry. For GEE, engagement coupled with functionality were primary goals for the environment, with the overall look and feel taking flight, to showcase and demonstrate GEE’s products.
The Solution:
GEE has been helping the airline and travel industry deliver brilliant inflight entertainment experience to passengers around the world for over three decades. The exhibit experience goal is to delight, inform and inspire clients and prospects (as passengers) at every stage of their journey.
The Activation:
Gloriously curved, the hanging fabric signage is seen far and wide across the show floor. Global Eagle’s name is big and bold, popping deliberately from the clouds. Mirroring the curved-arch of the roof of a plane, this curved hanging signage draws attention to the environment’s centerpiece – the airplane’s long cylindrical cabin, with private conference areas strategically tucked inside the cabin. For the pilot and flight enthusiast in this aeronautics loving crowd, a custom cockpit is accessible and allows for more private meetings in comfortably read cockpit seats, as desired. The strategy and theme were closely aligned, focusing an overall theme that feels like home entertainment while you travel, so both elements of home while utilizing their products.
The Result:
