IBM @ Mobile World Congress
Award: Best Stand at a Technology Event – GOLD
Agency: George P Johnson
Event Name: Mobile World Congress 2018
Agency Website: gpj.co.uk
The theme of Mobile World Congress 2018, Barcelona was ‘Creating a better future’.
However, George P.Johnson UK realised that IBM is delivering the future today. Not in twenty years. Or ten. Or five. But right now – and across the globe. The ‘What if you could build a better future now?’ stand theme showcased real stories that described how IBM is delivering solutions that enable people to realise their ambitions today. Reliably predicting weather patterns. Changing the way people do business. Delivering the ultimate fan experience. And even analysing consumer taste profiles. Real stories that make a difference. All neatly framed by a stand dominated by distinctive clean architecture.