International SOS
Agency: 2020 Exhibits
Client: International SOS
Event Name: GBTA 2018
Agency Website: www.2020exhibits.com
The Brief
As a single point of contact for medical and security, International SOS offers “local knowledge on a global scale.” This company is the world’s leading traveling and security risk organization, with 26 assistance centers operating 24/7 worldwide. The objective is to deliver an immersive, interactive exhibit experience that would showcase the expertise and services provided by International SOS.
The Solution
Engaging and interactive, the exhibit experience gives attendees and visitors the opportunity to step into true-to-life scenarios, in specific countries – including a terrorist attack in the Brussels Airport, a natural disaster – Hurricane Maria – in Puerto Rico, a mugging in Mexico City and a terrorist incident at the Berlin Christmas Market.
The Activation
Throughout the exhibit experience, attendees can feel and experience REAL events. Real situations. Real global corporate travelers and their families. Real action, through International SOS and the International SOS Assistant App. And real results. What would you do? How would you be cared for by your company and by International SOS? Medical care. Security. Also very real. And all fair questions and concerns for this global audience.
The images, messaging and the exhibit experience tell the International SOS story in such a way that it taps into the concerns and challenges facing the target audience. Designed to gain attention and generate interest on the show floor, the exhibit and interactive experience will support the International SOS brand and messaging in a face-to-face environment. The tone, imagery, and messaging was designed to pique curiosity for attendees to learn more. Beyond merely highlighting the many benefits found through working with International SOS, this immersive and engaging digital experience will demonstrate the brand’s vast experience, expertise, knowledge, reliability, professionalism, and value.
The Results
The exhibit positioned International SOS as the “go to” industry-leading resource aimed at keeping business travelers and international assignees safe while overseas. Those responsible for this mobile workforce face a myriad of expected and unexpected daily challenges. The overall tone resonates with the true-to-life experiences, and sample personas/characters and demonstrate the unique resources, knowledge, experience, qualified expertise, and global reach through International SOS. Traffic? Up. Meetings & Demonstration? Up. Onward and upward with International SOS.
