James Heal

James Heal


Agency: SMP Group

Client: James Heal

Event Name: ITMA Barcelona 2019

Agency Website: www.smpgroup.co.uk

The Brief

James Heal have been supporting the textile industry since the 1800’s. Combining engineering excellence with a culture of innovation, James Heal provide elegant product solutions for accurate and reliable materials testing.

James Heal work with a diverse range of customers in over 70 countries worldwide. From luxury brands such as Louis Vuitton and Gucci, Sportwear specialists like Under Armour and Adidas, to automotive manufacturers like Volkswagen and Ford.

1) To promote James Heal brand to global audience at key industry event in Barcelona held only every 4 years
2) To create a live demonstration environment for up to 20 state of the art textile testing machines
3) To launch 3 new products to the market at the show
4) To create private meeting and open hospitality areas

20 -26 June 2019

The Solution

Competitive tender:
SMP design preferred by James Heal:
“more open & dramatic”

Extensive working drawings to finalise product positions, power, air & water supplies to ensure a working stand for equipment and staff of 20

Organise logistics to Barcelona from UK and coordinate site services, organiser approvals

Build structure and install equipment within 5 day window

Hand over in good time for James Heal to test products before show opening

The Activation

as above

The Results

Best result ever at international exhibition in 40 years: as measured by footfall, range of qualified leads secured and interest in new product launch

Managing Director of James Heal said, “We were delighted to be back at ITMA, which has well and truly reaffirmed its status as the premier event in the textile calendar. We are thrilled with the success we have had so far, and the excitement of the textile community about our new innovations.”

Following the event, James Heal secured membership of the prestigious export collective.
Made in Britain is the official mark for British manufacturers and is accredited to businesses that sell goods that have been manufactured or have undergone a final substantial change in Britain before sale.

Commercial Director commented:
“James Heal is a name that is known around the globe for engineering excellence. International markets are a key target for us and as we export 95% of everything we produce, we know that customers overseas continue to value the craftsmanship and quality of British products