Jet Import @ VENUEZ 2019
Agency: BULIK STANDBOUW
Client: Jet Import: Red Bull/Monin/Fever Tree
Event Name: VENUEZ 2019 Antwerp
Agency Website: www.bulikstandbouw.be/nl
The Brief
As the regular standbuilder for brands like Red Bull, Fever Tree and Monin (Distributed by our client: Jet Import) here in Belgium we needed to build a open “green” space for “food trucks” and small brnadcorners. Fever Tree need a decor for their “green truck”, and Red bull, needed some extra space in addition to their Red bull van. The design needed to be in line with the identity of the brand for the moment (less metallic, more underground / Berlin scene). Monin needed to be more prominent then normally in the booth proposals.
The Solution
We put the truck of fever tree in his regular habitat: green wall. We looked for a seamless solution to put Monin prominent, with his small foodtruck and with a small brown gate, big logo hanging from the ceiling in styrophor, the redbull van is placed next to a “concrete” Berlin-underground scene / cage with concrete and black ropes / chains. We made a central space, with LEDlights hanging from the ceiling.
The Activation
Projects for Jet Import normally are on very strict deadlines, Ithink for this one we had like 14 deys before build-up to make it happen.
The Results
The results are a very greenish booth, very prominent in the exhibition hall. The brands are fluently woven…
