Jet Import @ VENUEZ 2019

Jet Import @ VENUEZ 2019

Silver

Agency: BULIK STANDBOUW

Client: Jet Import: Red Bull/Monin/Fever Tree

Event Name: VENUEZ 2019 Antwerp

Agency Website: www.bulikstandbouw.be/nl

The Brief

As the regular standbuilder for brands like Red Bull, Fever Tree and Monin (Distributed by our client: Jet Import) here in Belgium we needed to build a open “green” space for “food trucks” and small brnadcorners. Fever Tree need a decor for their “green truck”, and Red bull, needed some extra space in addition to their Red bull van. The design needed to be in line with the identity of the brand for the moment (less metallic, more underground / Berlin scene). Monin needed to be more prominent then normally in the booth proposals.

The Solution

We put the truck of fever tree in his regular habitat: green wall. We looked for a seamless solution to put Monin prominent, with his small foodtruck and with a small brown gate, big logo hanging from the ceiling in styrophor, the redbull van is placed next to a “concrete” Berlin-underground scene / cage with concrete and black ropes / chains. We made a central space, with LEDlights hanging from the ceiling.

The Activation

Projects for Jet Import normally are on very strict deadlines, Ithink for this one we had like 14 deys before build-up to make it happen.

The Results

The results are a very greenish booth, very prominent in the exhibition hall. The brands are fluently woven…