La Prairie at Tax Free World Association -TFWA- Asia Pacific 2019

La Prairie at Tax Free World Association -TFWA- Asia Pacific 2019


Agency: Kingsmen Exhibits

Client: La Prairie Hong Kong

Event Name: Tax Free World Association -TFWA- Asia Pacific 2019

Agency Website:

The Brief

La Prairie wanted a space to reveal their latest store concept and visual merchandise at the TFWA Asia Pacific Exhibition & Conference. The space should exude the La Prairie’s quest for timeless beauty, using the venue to deliver the brand’s bespoke atmosphere and full boutique experience.

The Solution

To create a sense of permanence when visualising the new store, the conceptualised build had to be distinct and unlike an exhibition stand.
The same depth in groove lines of the store was executed with precision to add a refined touch to the booth. Emphasis was placed on achieving top-notch detailing and material construction. Raw materials were shipped in from overseas and a comprehensive pre-site preparation was necessary to ensure quality production.

To represent a consistent brand image, Kingsmen complied and adhered strictly to the same finishing as the corporate identity of the HQ back in Switzerland.

The Activation

Besides arranging for raw veneer to be delivered from Italy, upon arrival it had to undergo a stringent varnishing and processing for it to achieve the same finishing as La Prairie’s boutique store. Working closing with Universal Design (International) Limited, the boutique general contractor, ensuring all fine details and high quality are met to the Brand’s standard.

Instead of the usual laminated and carpet flooring, La Prairie requested for marble flooring. To ensure the marble could well withstand weights, floor levelling was an important step.

Given the same timeline as a single storey build, it was a tight schedule elevating the only Double Storey metal structure booth at TFWA 2019. Precise time management and anticipation of onsite challenges were required to ensure a smooth fabrication and delivery of the stand.

The Results

Upon stepping into the double storey stand, visitors were transported to a place where time stands still with sublime beauty that recalls the quintessential ‘Swissness’ of the Luxury House.

La Prairie’s bespoke stand showcased their new store design concept and visual merchandising, in a full boutique experience.

Inspired by the authentic, sophisticated elegance of Swiss Contemporary Architecture, La Prairie exudes a raw and refined style that is simple in its execution, physically intense yet always in a poetic balance with the surrounding landscape. La Prairie endeavours to fulfil a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.