Let’s Grow 2020

Let’s Grow 2020

Bronze

Agency: 2020 Exhibits

Client: 2020 Exhibits

Event Name: ExhibitorLive 2019

Agency Website: www.2020exhibits.com

The Brief

For ExhibitorLIVE 2019, the challenge was to capture attention and stand out. Starting with the creation and delivery of an unforgettable experience across every touchpoint, from the initial germination of an idea to planting and nurturing it and watching it grow. With the Year 2020 right around the corner, 2020 Exhibits’ ExhibitorLIVE 2019 experience centers around a play on words with a head-tilting, thought-provoking question that serves a compelling call to arms consider the possibilities and get started:
The best time to plant a tree is 20 years ago.
The next best time is now, start today.
#letsgrow2020

The Solution

The exhibit experience serves as the cornerstone to the campaign, offering a compelling way to showcase the brand’s robust line of offerings, starting with the question: How do you create an attention-grabbing “wow” 2020 Exhibits experience and imposing presence, with a buzz-worthy, attention-grabbing yet relaxing, inviting vibe and sense of style? The overall experience showcases and reflect the brand’s expertise, across every element, texture, and design choice by capturing the feel, sound, taste, look, and authentic flavor of the best and brightest in 2020 Exhibits. Plant yourself, we say. Dig in. Let’s roll up our sleeves and take time to appreciate and understand each program’s goals and objectives fully. It is only with and in taking action that growth can occur. Yes, the best time to plant a tree was 20 years ago. The next best time is right now, TODAY. Let us help you grow. Start Now. Let us help you grow.

The Activation

A brand is a living, breathing entity. Done well, it should be firmly rooted and grounded in a robust culture, strategy, and the best environment. A trade show exhibit experience is the same. It’s a living, breathing, and dynamic experience. One that requires foresight, direction, and a plan for growth. Such will be the 2020 Exhibits’ experience at ExhibitorLIVE 2019. Think of our ExhibitorLIVE 2019 exhibit experience as a gathering with friends. It is a warm and inviting respite from the hectic trade show floor. Our guests and visitors will be in good company.

Highlights of the environment include artfully shaped entry (inspiring curves ahead) along with the custom designed and fabricated elements, including the reception counter, seating areas and the interactive presentation nestled near the base of the exhibit’s anchor and centerpiece, a massive tree with custom branches. A fusion of deep, rich woods and warm colors infuse the space, as seen in custom bistro tables and the inviting reception counter. Throughout this custom-crafted and inviting space, creativity in shapes and forms, and material with subtle color pops, Insta-worthy elements, and thoughtful integration of dimensional objects (hanging succulent terrariums for the win), and digital media (150 LED screens) help to guide visitors through this engaging and inspiring experience.
Plant yourself, we say. Dig in. Let’s roll up our sleeves and take time to appreciate and understand each program’s goals and objectives fully. It is only with and in taking action that growth can occur. Yes, the best time to plant a tree was 20 years ago. The next best time is right now, TODAY. Dig it. Dig in. Pass it and increase engagement with touch screens and massive video walls. Let us help you grow. #letsgrow2020

The Results

The Let’s Grow campaign and exhibit experience grew and flourished, delivering opportunity and returns. Measurable increases are as follows:
• Increase in qualified leads (+22%)
• Generous increase in ExhibitorLIVE foot traffic, year-over-year (by 38%)
• Increased engagement on the show floor
• Overall Campaign ROI (+30%)