MB @ Bauma China 2020

MB @ Bauma China 2020


Agency: Creative Ideas Global (Exhibits)

Client: MB S.p.A

Event Name: Bauma China 2021

Agency Website: www.creativeideasglobal.com

The Brief

Bauma China is a bi-annual and very important industrial fair in China. However, the foreign exhibitors and visitors could not come because of the Covid-19. MB S.p.A is one of the big name from Italy. They insisted to join the show even their team cannot be here in person but only their local distributor will manage the booth on-site. So we tried to share some more photo, reference and real sample to Italy to make them feel comfortable and during on-site we kept to share the status…

The Solution and Activation

Buama China is one of the important industrial fair for Construction Machinery. We proposed to use some mesh panel as the main eye-catching elements together with the corporate black & yellow.

We have a big hanging sign on top of the booth to present the company logo from different view. The hanging structure was attached with a number of spotlight to enlighten the machines.

As the real exhibitor they could not come in person, we designed an LED to play the video trying to give as much product information as possible.

The Results

After the show, we got the compliment from the clients and the local distributors who were happy with the delivery.They also got some new leads from the show.