NOV – National Oilwell Varco

NOV – National Oilwell Varco

Bronze

Agency: 2020 Exhibits

Client: NOV – National Oilwell Varco

Event Name: OTC 2019

Agency Website: www.2020exhibits.com

The Brief

While the OTC show floor was full to overflowing with 50,000+ industry leaders and influencers, the objective and target audience for NOV was streamlined and far more personal: their aim was to take the event and their exhibit experience to a personal level, for current clients, prospects, and VIPs from across the globe. Central to the strategy and campaign is a continuous line, linking people, technology, and service.

The Solution

Shapes, structure, and size, coupled with surprising and delightful elements, make this experience unforgettable.

The Activation

Larger than life, NOV’s 50’ x 80’ exhibit environment was visually exciting and compelling with sharp, intentional angles and sloping walls serving as a warm invitation for clients and industry associates to step inside, visit, and stay awhile. A centralized interactive engagement is the Activation Wall, where attendees can self-direct their experience, to better understand the NOV products, mission, and brand. The experience is composed of a large curved LED display, 120 LED panels, in a 20 x 6 configuration. The space is open and inviting, allowing visitors to experience the environment at their own pace and where they have the highest level of interest. There are no large products or floor models obstructing lines of sight or the visitor’s path. With deliberate and purposeful intent, this exhibit experience seamless draws people together, to make and reinforce connections. With so much to see and experience, attendees were delighted to discover the same curvy lines now serving as text placeholders on the wood floor, with sensors to trigger the corresponding animation wall content before them. With distinctive and strategic planning, visitors could experience the complete NOV story, actively engaging visitors to learn to experience and learn more about NOV and its products and services. Active engagement, increased interaction, and personalized time and attention are seen in spades with the Learning Stations, Animation Wall, VIP area, Meeting Room, and cozy Hospitality Area offering a respite and warm invitation to experience NOV.

The Results

Active engagement, increased interaction, and personalized time and attention are seen in spades with the Learning Stations, Animation Wall, VIP area, Meeting Room, and cozy Hospitality Area offering a respite and warm invitation to experience NOV.