Agency: Expovorm international
Event Name: Euroshop 2020
Agency Website: www.expovorm.nl/en/
Octanorm is a producer of a stand construction system, a flexible system of the highest quality.
At the Euroshop they want the present their products in a modern open booth with a lot of space to receive their customers. It must be a place where design, construction techniques, reusable and sustainable comes together and appeal to the fascination.
The Solution and Activation
The central idea of the stand was to show the worldwide audience in a spectacular way the possibilities of big stand without any rigging. Also, to show all new products and their possibilities in innovative way combined with the newest materials and interactive technology. The ceiling construction is next level, made of “Octarig”, a product from Octanorm and there where almost no limits in the application with regards to the length and therefor suspension is unnecessary. The bar area was the heart of the booth where visitors from all over the world would meet and experience all the latest trends in the exhibit industry.
The new message that was launged at the Euroshop is FASZINATION system!
This was shown true bold artwork that was printed with a new special print process and is called “Day and Night printing” with this technique we achieved a much better contrast that arises with the images and texts.
The construction as well as the dismantling went smoothly and, in less time, than we had planned.
By using the illuminated asymmetrical frames around the booth, a creative atmosphere is created, that appeals to everyone’s imagination. By applying different audiovisual techniques at different places in the stand, the appearance of the stand becomes a real eyecatcher.
For all the print work in the booth a special print process and is called “Day and Night printing” with this technique we achieved a much better contrast that arises with the images and texts. The construction as well as the dismantling went smoothly and, in less time, than we had planned.
The fair motto “Fascination” becomes true.
We can not share these results. Except that we received very positive feedback from the sales representatives, customers, and visitors.