Oerlikon @ ITMA 2019

Oerlikon @ ITMA 2019


Agency: Pico In-Creative UK

Client: Oerlikon

Event Name: ITMA 2019

Agency Website: www.pico.com/en

The Brief

Oerlikon wanted to create an ‘arena’ to showcase their leading position within the textile industry and booked 1,012 sqm of space at ITMA Barcelona, the project development started some 18 months in advance of the show dates.

As part of the client strategy, a show theme was developed ‘Clean Technology. Smart Factory.’

Key requirements included:
– Fully working kitchen
– VIP hospitality
– 4 x meeting rooms
– Stand office
– 8 tonnes of client equipment
– VR theater
– Roller-coaster!
– Staff locker room
– Reception

The Solution

The Stand had to reflect the client’s positioning as the Market leader, respecting their strict brand guidelines and accommodating their exhibits and interactions.

The solution was a Concept design and technical package created by Pico. The stand build was executed by our Polish partners under our close supervision. The roller-coaster activation and the VR interaction were executed by Oerlikon and their directly contracted German fabricator.

The stand had a captivating design featuring elegant angled and curve lines, highlighting the key zones – the roller-coaster theatre – a themed 5D cinema, the DTY Theatre with the VR interaction, the exhibits zone, the VIP hospitality lounge, board rooms, facility rooms. Oerlikon colours: white, red and grey tones. Finishing: wooden structure with slick paint, combination of different tones of grey high quality carpet and laminated floor, pulsing LED strip light, elegant furniture.

The Activation

With multiple areas and 8 tonnes of client machinery requiring precise placement, it was necessary to be on-site from the very start.

Some of the event facts:
– 1012 sqm free exhibit space
– 8 tonnes of client equipment
– 20 days site management
– Full working restaurant
– VR theater
– Roller-coaster
– 20 rigging points
– 2 x 3 phase – 60 Amp supplies
– High speed internet connections
– 100 stand staff over the event period
– 3 x hall columns right at the front of the stand!!

The client has been very relaxed throughout the preparatory process and during the onsite build-up as everything went according to the agreed schedule. The delivered stand was highly appreciated by the client and all visitors due to the high quality finishing, harmonious design, clever layout and the high tech activation (managed by Oerlikon). We were granted the highest score (Flawless Execution) on our feedback form.

The Results

Our client was extremely happy with the delivery and very complimentary to our team for the stand quality and fast paced installation and, not the least, on the project management accuracy. The stand was elegant, eye-catching and was one of the most visited booth in the show.