Photonis 2019

Photonis 2019


Agency: Expovorm International

Client: Photonis

Event Name: DSEI London

Agency Website:

The Brief

The company Photonis produces image intensifier tubes for night vision. To help you see in the dark. The market for these products is very specific and small, therefor Photonis really knows her clients. Their exhibit participation is based on a customer receipt and invitation only. The main wishes for the stand were:

– Semi open, custom build
– Modular / Reusable
– High-end night vision vibe
– Eye-catching and white coloured

They participated shows in many different countries and with different sized stands and build with the support of our local qualified partners. The overall wish was to use eye-catching technology and to create a high-end night vision vibe in a bright white coloured stand.

The Solution

The main idea for the stand came together in our design by using different kind of Octanorm products and services and a dynamic light solution. It’s a dynamic LED wall behind a printed fabric. More subtle than a video wall, but still eye-catching because of the movement/storytelling component of dynamic lighting. Thereby the stand became modular, suitable for different surface dimensions and still had the same look and feeling they were looking for.

It was a bright white semi open stand with a high-end night vision vibe. Within the stand you would find displays for image intensifier tubes for night vision. A bar and lounge area, 2 storages and 2 meeting rooms. On the outside of the stand you could find a dynamic light solutions, that was subtle but eye-catching. By which we met all Photonis wishes as described in the briefing.

The Activation

In the design phase of the project we took into account the usability of all materials. Therefore we chose Octanorm materials combined with some custom-made products and a dynamic light solution in our design. We have chosen the dimensions of our materials in such away that reuse was optimized. All these materials can be reused many times and gives us the opportunity to change the stand for every location if needed without wasting materials. Description of the used materials:

– Raised floor: Octafloor classic 1 x 1 meter
– Walls: Octanorm maxima materials and printed fabric
– Lighting: Octanorm LED lights, Octamesh, Dynamic Lighting
– Counter and displays: custom made and reusable
– Packaging, wooden transport/storage boxes made by us and reused many times

Even the printed materials have been used a couple of times already and can be used many times in future. Only if our client wants to change the print, we have to replace it. Because of this way of working we can achieve a level of more than 95% reusability. Making the right choices in materials, packing and transport is essential to creating a reusable stand.

The Results

Our costumer was satisfied with the outcome and achieved all their set goals. Many people asked our client during the exhibit who designed and build their stand, because they really liked it. We are very pleased with the results so far (see pictures enclosed). We reused materials of the previous stand and combined that with some new design features. Therefor some materials have been used for many shows and some are new this year but will be reused many times.