The Cave in the Dolomites

The Cave in the Dolomites


Agency: Smart Design Expo

Client: Marmite

Event Name: ISH Frankfurt

Agency Website:

The Brief

The concept Polish bathroom manufacturers Marmite had for their stand most certainly made an impression on visitors : the 190 sqm were transformed into a stylished Dolomite cave by the designers from Smart Design Expo.

The Solution

he term cave in the Dolomites puts the stand concept in a nutshell. The use of a single material makes the trade fair stand unique. The stand has been further developed by the clever use of lighting and the minimalist typographic design .As visitors wandered through the cave, past monumental, looming diagonal walls, they passed through the various product groups that stood out against the otherwise completely white space.

The Activation

All the walls, floors, ceiling, counters and platforms were made entirely from a single material and focused the attention of the visitors on the objects on display here. Narrow, black lamps that “grew” out of the ceiling like stalactites highlighted the exhibits and made the real rocks on the ground look like stalagmites.

The Results

Where you stand depends on where you sit. The same rule applies to exhibition shows. The way the visitors perceive the stand depends on how outstanding it is in comparison to other rival stands in the exhibition hall. The main idea behind the project was to design a stand resembling a dolomite cave. In order to achieve such a result, we used the same material to create many different elements – all walls, ceilings, counters and podiums were entirely made of stone-look laminate. When it comes to exhibition stands, such a solution is quite rare but only by incorporating out-of-the-box features to your design does your brand have a chance of standing out from a large number of exhibitors, which definitely matters. The minimalist design was complemented by delicate and stylish compositions such as narrow hanging lamps that could be associated with stalactites or dolomite rocks which were used to showcase the products of the client.