Agency: SMP Group
Designed & Produced by: Developing Dreams

Client: VisitBrighton

Event Name: Meetings Show , Olympia 2019

Agency Website:

The Brief

To show “Small is beautiful”: how Brighton, despite its size, successfully competes with larger cities. This is demonstrated by a 3D miniature of the town, with its many facilities, for visitors to explore on the stand.

Brighton is a popular destination for business travellers as the city plays host to a wide variety of conferences throughout the year.
Visit Brighton Convention Bureau will be attending The Meetings Show in order to showcase the city to conference organisers. This year the team decided it was time to do things a bit differently and so they will be unveiling a brand new stand. The key message we want to convey is that Brighton has the same capacity for meetings & conventions as larger cities such as Liverpool, Manchester, Edinburgh and Birmingham with the advantage of being a smaller, easy-to-walk around destination.

The Visit Brighton Stand was designed and produced by Developing Dreams.

The stand will feature intricate three dimensional versions of the main conference venues, creating a miniature version of Brighton made out of laser cut plywood. As well as being beautiful the stand will also be practical as the iconic West Pier doubles up as a desk and chairs for use by the show’s guests.

Custom designed illuminated backdrop throws the model into relief, carries the branding and creates the illusion of sunlit skies! The blue carpet complete the “sea” running away from the beach front.

The Solution

as Below

The Activation

Working with the client and designers we guided practical use of materials to ensure the build could be assembled in 4 hours on site and met the venu fire regulations
We helped to plan the packing of hundreds of components to allow this quick assembly timetable and ease of storage for future use
We designed and supplied the illuminated backdrop which will be used at ongoing events

The Results

A unique and show stopping design to promote Brighton as a memorable and unique destination.
“That’s brilliant Niki! So pleased it got to you I one piece and delighted that it’s going back together again! Fantastic team work everyone! “
Head of Sales, Partnership and Marketing

2 year contract confirmed to repeat in 2020 as a result
Brighton secured UK Government funding to promote the hosting of EMEC UK 2021 at EMEC Seville 2020: the original stand will be a centrepiece