How to Enter

The awards are now open, and you can enter online.  Please register via the World Exhibition Stand Awards Website.  Select the categories and complete your customer login process. If you have a promotion code, please enter this on the registration page. 

On completion of registration, you will receive an email to confirm and to pass on your login details.

You can complete your entry or return later using your login.   Entries can be amended up until the final submission date (please check with the awards manager).  Please note only submitted entries will proceed to judging.

Completing your entry information

Client name (where applicable)
Please ensure this is the correct and accurate name for your client. 

Event name (where applicable)
Please ensure this is the correct and accurate name for your event.

The Brief (up to 200 words)
What was the background? What was the challenge you were seeking to overcome? What were the event and market contexts?

The Solution / Activation (up to 550 words)
How did you approach the creative idea? What was your inspiration? What was unique about the solution? Describe the creative idea and activation in detail.  What was special about the execution? Explain how the solution worked in real life.

The Results (up to 250 words)
What were the results? Be precise, KPI’s attendance, revenue, engagement, meetings, leads, sales, media coverage, social media amplification, and commercial impact.

Executive Summary
50 words to summarise the entry for use in promotional material, marketing where appropriate.

Gallery Images
Please ensure no more than 12 images are uploaded.   Images should be labelled clearly by project/client name and be no more than 1MB in size.

Your videos should be no longer than 5 minutes.

Please provide your video as a link, so the judges can view the video online.

Client Testimonials
Testimonials should be directly attributed to a client.  Please note these will be kept confidential and will not be used as part of awards presentation or marketing.

Judging criteria

Our judges are looking for submissions that most powerfully establish a link between the commercial, business, or experiential challenge, the proposed solution, and the actual outcomes.

Four Key Criteria in mind
  • What was the context? Was the objective clearly articulated?
  • Clarity and creativity of solution and activation. How effectively did these address the event and market context and how well were they executed?
  • What were the real benefits? What were the KPIs and how were they achieved?
  • Demonstrative impact. How strong is the proof? Increased sales, client’s testimonials, customer feedback, stand traffic, media coverage.

The period under consideration is 1 October 2018 to 28 February 2021

All entries must focus on exhibition stands built at events during this period.

A note about language

The World Exhibition Stand Awards are open to entries from anywhere in the world. All entries must be submitted in business English. Please note the Judges are not scoring the quality or accuracy of the written English, but the quality of the idea and results. Google translate is acceptable as a method for translating your entry into English.

Rules and assistance

Entries will only be accepted for the categories you are entering. You may enter multiple categories and the same entry may be submitted to multiple categories.

All entries must be in English and submitted through the World Exhibition Stand Awards Website by 6 May 2021.

Focus on specific and tangible achievements or outcomes. The judges are asked to consider these and are required to support their decision with references to innovations or achievements. A 500-word history of your organisation may make for interesting reading but will not give the judges enough information to make an award.

Remember you are being judged on the creative design and marketing success of the exhibition stand you have created. In categories other than the Best new product awards, this may relate to products or innovations launched outside the judging period, but the growth or contract wins that you are highlighting should be during the period.

Be specific. Do not say, “we had significant volume growth during the period”; say “we had volume growth of x%”.

Don’t say, “we launched a number of new initiatives”; say “we launched x,y and z and this is why they matter”.

The judges’ decision is final. The judges will be named however it will not be indicated which awards they are judging. Regardless, any attempts to influence the judges will result in immediate disqualification. Judges will not be eligible to judge a category in which they have an interest.