The Judges 2021


Bonny Shapira

Cisco Live EMEA Leader

Bonny Shapira Bio Bonny is the Cisco Live EMEA leader. He joined the Cisco Live team just after the conclusion of Cisco Live 2012, making the 2020 event his 8 th Cisco Live. Bonny’s responsibilities lie in the overall vision, strategy and program management. It is his job to make it all happen and connect with Cisco’s overall vision and strategy. He is also responsible for the content program, leading a team of Cisco professio nals responsible for the selection and creation of the educational sessions (breakouts, techtorials, panels, case studies). Bonny is passionate about swimming, Spanish, Negronis and his wife and three kids. Prior to entering the wonderful worlds of event s, Bonny held several marketing and business development positions at Cisco since 2004 – “nothing to do with events and a very different experience” in his own words..

Guy Lomas

Head of Global Experience Marketing, Royal Philips

An accomplished sales and marketing leader, Guy joined Philips in 2015 as Head of Global Experience Marketing, based in the Netherlands. Responsible for strategic planning, brand consistency and ROI on a multi - million budget, he leads an 80 - strong team tha t deliver more than 3,000 events, tradeshows and experiential marketing activities each year, he also runs the Philips Customer Experience Centres. He has been instrumental in a recent marketing transformation project, moving from a market - based events mo del to a global experience marketing centre of excellence, while also initiating key projects including the use of spatial analytics and technology solutions to monitor and improve ROI. In 2020,

Elke Moebius

The Project Director at Messe Düsseldorf

Born in Mainz, Elke Moebius studied Romance languages, literature and economics and rounded up her studies with stays abroad in the United States, Argentina and France. In 1996 she joined Messe Düsseldorf and took over project management responsibilities in Russia as early as in 1997. In 2008 she assumed the pos ition of Project Director at Messe Düsseldorf, where she is responsible for the world's no.1 retail trade fair EuroShop and the leading retail technology trade fair EuroCIS in Düsseldorf as well as for C - star in Shanghai and in - store asia in Mumbai.

Claude Membrez

CEO of Palexpo SA

Claude Membrez joined Palexpo as its CEO on 1st November 2004. Since his arrival, he has pursued a strategy of development and modernization of Palexpo. This strategy enabled to double the turnover in ten years, bringing it from 40 million in 2004 to 99 million in 201 7 . During that time, the staff increased from 125 to 20 5 full - time employees; with temporary staff, the company employs today over 3 7 0 full - time equivalents. Under the leadership of Claude Membrez, Pa lexpo has integrated various value - added services in connection with its activity (graphic design; electrical, water and telecommunications services, cleaning, suspension, catering , etc. ) - services that were previously provided by external partners.

Alexander Garay

Head of Events, Americas, DHL Customer Solutions & Innovation

Alexander has over 18 years of corporate meeting, events, tradeshows, event marketing and communications experience. He has worked across a broad range of events and event disciplines in both B2B and B2C verticals. In his current role, Alexander drives st rategy, control and oversight of execution of key events for DHL including sector conferences, events and trade shows across all sectors of the organization.

Jeremy Rees

CEO of ExCeL London & On The Board of Association of Event Venues

Jeremy Rees is CEO of ExCeL London since November 2017 , with a career spanning over two decades within the exhibition and events industry. He has worked as an organiser , supplier and venue operator for companies such as Clarion Events, Earls Court & Olympia Group and from 2010, ExCeL London. Jeremy currently sits on the board of A ssociation of E vent V enues (AEV) . He is also an active participant on a number of charity bo ards including the exhibition industr y’s charity fundraiser and networking summer cricket event , Sticky Wicket.

Żaneta Berus

CEO of In2Win Business Consulting

Żaneta Berus CEO and founder of the consulting company In2Win Business Consulting operating since 2011 in the MICE area; member of the board of the Event Industry Association, industry expert A graduate of the Poznań University of Economics, she graduated from the Foreign Trade Department. She continued her education as part of numerous trainings and courses. In 1999 she completed the business program Values Management and Applied Prioritizin g at the Interclub Educational Center in Chicago, a year later the Go Smart Business and postgraduate management studies at Northwestern Business College in Chicago. In 2010, she also joined her scientific achievements with an Executive MBA diploma at the Kozminski University in Warsaw.

Paul Colston

Manager Editor, International Portfolio, Mash Media Group

Paul Colston is an - award winning editor and currently Managing Editor of the International Portfolio at leading UK meetings industry publisher Mash Media. Paul edits the monthly titles Conference & Meetings World, Exhibition World , and their related websites www.c - and and digital products. Paul is a regular speaker at global industry MICE forums including Internati onal Confex, IBTM , Russian Economic Forum, Convene and Conventa. He has also chaired many industry roundtable discussions and Conference Question Time. Paul has been in the industry since 2005 and is a fluent Russian speaker. He previously edited magazines covering the emerging markets and was English Publications Director at the Novosti Press Agency. Paul is based in London and is a commited fan of Everton Football Club.

Baris Onay

Founder & CEO at Precision Communities

Entrepreneurial executive with 15+ years of experience in B2B media, events, exhibitions and conferences. Assumed executive roles in Growth, Digital, Marketing, Transformation, M&A and divestment projects. Led teams of 100+ in London and 200+ globally in matrix structures. Currently: Founder of Virtual Strategy Ltd, Co - Founder of TURNKEY Event Management Co - Founder and CEO of Precision Communities.

Giovanna Duca

Core Business Researcher at Fondazione Fiera Milan

Giovanna Duca is Responsible for Core Business Research at Fondazione Fiera Milano. She is in charge of the organization of Exhibitionist, a conference series dedicated to the innovation in the exhibition industry. She writes a blog (Blogofiere), offering updates about the international tradeshow and congress market. Giovanna teaches at Accademia Fiera Milano, training center targeted at young professionals wishing to enter the exhibition and congress industry and at industry professionals and companies us ing exhibitions as a marketing tool. She graduated in Business Administration at Bocconi University in Milan.

Michael Kruppe

General Manager/ CEO SNIEC – Shanghai China

Michael is also Board Member of UFI Vice Chairman of Chinese Venue association Chairman of Pudong New Industry Association Board member of German Centre in Shanghai In 2017 Michael received the Magnolia Award given by Shanghai Mayor for longtime sustainable support of economic development of Shanghai Micahel is General Manager - SNIEC Shanghai New lnternational Expo Centre One of the world’s most successful exhibition centre with annually ard. 7mio. visitors, over 120,000 exhibitors and an average occupation rate of 73 pct in 2019, covering a total area of 300.000 m2. Due to impact of Corona figures in 2020 look certainly different but SNIEC managed to reopen in June and is expecting at least 3 mio visitors on ard. 3,8 mio sqm sold.

Remco R. Pot

Manager Exhibitor Services - RAI Amsterdam

Remco (1980) has extensive experience in sales and marketing within the event industry. After organising an exhibition in the food and hospitality industry (Horecava) for 11 editions in various roles, he is now responsible for the Exhibitor Services department. This department guides an average of 19,000 exhibitors each year in planning and coordinating their exhibition participation. In addition, Remco is a board member of the "Koninklijke Industrieele Groote Club", one of the oldest and most prestigious societies in the Netherlands.

Matthias Tesi Baur

consultant in trade shows, digital transformation and gourmet food

Tesi is a highly skilled consultant in trade shows, digital transformation and the gourmet food and wine world. With over 18 years’ experience working for the world’s largest trade show and media companies (Messe Frankfurt, Reed Exhibitions and UBM), he has a rich knowledge and excellent connections in the global exhibition, conference and digital B2B industries. He has built B2B businesses in many major economies, from the US to Australia, with a special focus on Asia. He has a proven track record in launching new events, and business cases based on extensive market research, as well as implementing event acquisitions, and developing B2B sales, marketing and growth strategies.

Stephanie Selesnick

President, International Trade Information

Stephanie is a second-generation trade show enthusiast and began working trade shows at the tender age of ten. International Trade Information, Inc. assists exhibition organizers to increase their international presence - either by bringing in exhibitors and visitors, or by geo-adapting shows and taking them offshore. She has worked on exhibitions in the agricultural, apparel, consumer electronics, energy, food and beverage, high tech construction, baby, juvenile & maternity, renewables, shoe, and travel industries all over the world. She is also the US representative for the Shanghai New International Expo Centre, the largest privately owned venue in China.

Mary Pat Heftman

Vice Chair, Winsight Exhibitions, Winsight LLC

Mary Pat is a respected business event strategist and innovator and is recognized for her visionary leadership, collaboration, and mentoring in the association, event management, and hospitality industries. She has immense passion for face-to-face business events and has been a leader and advocate and in the field for over three decades. Mary Pat has had a long career leading the National Restaurant Association Restaurant, Hotel-Motel Show, previously owned by the National Restaurant Association and now under the operational ownership of Winsight LLC.

Nicola Morrin

Head of Major Projects and Events at ADS

Nicola is currently the Head of Major Projects and Events at ADS, the UK association for Aerospace, Defence, Security and Space. She has run the Home Office Security and Policing Event for the past 5 years as well as the Innovation Zone and Futures Day at the Farnborough International Airshow. Nicola was previously the European Director of Commercial events at Kaspersky Lab and European Operations Director at the Active Network working with Cisco, Hewlett Packard, VMWare and Microsoft.

Paul Woodward

Principal of Paul Woodward Advisory and Chairman of Business Strategies Group Ltd.

Paul Woodward With over 30 years experience in global B2B media and events industries , Paul Woodward provides consulting services as Principal of Paul Woodward Advisory and Chairman of Business Strategies Group Ltd. Paul was most recently the managing director of UFI, the global association of the exhibition industry . He held this position from July 2010 – November 2015 and was responsible for all UFI international activities and events as well as for the operations of its three offices in Paris, Hong Kong and Sharjah . UFI ’ s membership comprises almost 700 companies in 85 countries . Prior to taking up the UFI role, Paul was based in Hong Kong for 25 years , running businesses in China and around Asia . From 2000 to 2010 he founded and ran Business Strategies Group Ltd., the business intelligence and strategy consulting firm which serve s the business media and events industries in the Asia Pacific region . Originally a business journalist, Paul worked from 1985 until 2000 for a publishing and exhibitions business which operated as Miller Freeman Asia in the 1990s , now UBM Asia . He was a director of that business respo nsible for new business development and strategy.